Roadmap

Feuille de route — prochaines étapes concrètes
Act Now
01 Next Steps Prochaines étapes — qui fait quoi
Do now
Within 1 month
Before launch
Phase
Owner
Task
Status
Now
Josh / Peter
Commission a venue scout
Find a local Thai property agent who knows industrial and warehouse spaces near BTS lines. Brief them on all 6 criteria. Josh and Peter are on the ground in Bangkok and can drive this immediately — the single longest lead-time item.
Now
Josh / Peter
Visit existing Bangkok padel venues
Bangkok already has ~8 venues (Kross, Pad Thai Padel, The Padel Co., Padel Club Bangkok, No Drama Padel, and others). Visit as customers. Note pricing, occupancy, atmosphere, clientele, and bar quality. Essential competitive intelligence.
Now
Josh
Find and consult a Thai business lawyer
Get a consultation on company structure for mixed foreign/Thai ownership before any money moves or agreements are made. BOI status, Thai Ltd., board structure — need expert advice specific to this situation.
Soon
Tim / Sunny
Get 2–3 court construction quotes
Source Thai and regional (China/Malaysia) padel court suppliers — not European (double the price). Budget reality depends heavily on this number. Ask to visit an existing local installation before committing.
Soon
Josh
Brief agency team on Casa de Padel brand project
Formally brief Josh's agency on the brand identity, social media presence, and launch campaign. All creative and campaign management at no cost to the project — only ad spend is budgeted. This is a major cost advantage.
Soon
Tim / Sunny
Agree who manages the club day-to-day
Before presenting anything to investors: who is the on-site operator? Tim is the intended operator once relocated, but a hired club manager is needed for day-to-day. Does someone take a salary from day one? This is a key investor question.
Soon
All
First formal group alignment call
Get Tim, Sunny, and Josh on a call using this site as the agenda. Agree on roles, budget ceiling, and who leads on what. Peter and any other potential minor shareholders can be updated separately. Set a 30-day checkpoint.
Pre-launch
Tim / Sunny
Secure venue and sign lease
Only sign once the legal entity is in place and construction quotes are confirmed. Don't sign a lease without signed investment commitments from all parties.
Pre-launch
Josh / Tim
Set up Thai company entity
Once legal advice is received and structure agreed. All investment and contracts must flow through this entity. Do not operate informally — it creates serious personal liability.
Pre-launch
Tim / Manager
Hire club manager — early
Hire 2–3 months before opening. They should be involved in fit-out and launch planning. Opening without a manager in place is a serious operational risk.
Pre-launch
All
Soft launch & founding member event
Invite 50–80 people from Bangkok's padel and sports community — Thai players, expats, and influencers. Offer 2 months of introductory rates in exchange for honest feedback. Build the community before the official launch — it dramatically reduces the ramp-up period.
02 Key Risks Risques principaux — à surveiller
Risk Detail Mitigation Level
Venue search fails No space near BTS at 150k THB/mo with 9m ceiling exists Start now. Widen to 220k if needed. Look at Ekkamai/Lat Krabang industrial zones. HIGH
Construction overrun Build costs come in higher than quoted — very common in Bangkok Get 3 quotes. Fix-price contracts only. Keep 15% contingency in the budget. HIGH
Slow demand ramp Padel is growing fast in BKK but Casa de Padel is a new brand entering an increasingly competitive market 6-month working capital buffer. Build community pre-launch. Free intro sessions. Differentiate on social experience and bar culture. HIGH
Thai legal complexity Foreign ownership limits, nominee risk, liquor licence difficulty Lawyer consultation before anything is signed. Sunny's Thai status is a real asset here. HIGH
No day-to-day operator The venue cannot run on goodwill and part-time attention Identify and commit to a full-time on-site manager before launch. Non-negotiable. MEDIUM
Investor misalignment Differing expectations on returns, timeline, or operational involvement Written agreement on roles and expectations before any money moves. MEDIUM
Competition intensifies Bangkok already has ~8 venues and more are opening (No Drama Padel, Kross expansions). The market is moving fast. Differentiate on social experience, not court count. Speed to market matters — but brand and atmosphere matter more. Visit every competitor. HIGH
Electricity costs AC + court lighting in Bangkok heat can be surprisingly expensive Get a utility estimate from landlord before signing. Factor into P&L from day one. MEDIUM
03 Action Checklist À faire maintenant — cochez au fur et à mesure
Commission a venue scout — Josh/Peter to brief a Thai agent on all 6 criteria, start searching now
Now
Visit all ~8 existing Bangkok padel venues as customers — note pricing, bar, atmosphere, clientele
Now
Find and consult a Thai business lawyer on company structure for this group
Now
Get 2–3 court construction quotes from Thai / regional suppliers (not European)
Soon
Brief Josh's agency team on brand identity, social media, and launch campaign
Soon
Tim & Sunny: confirm their financial commitment ceiling and operational role going forward
Soon
Set first formal group alignment call — use this site as the agenda
Soon
Agree on the club manager profile and begin the recruitment search early
Pre-launch