01
Club Concept & Phased Build
Concept du club — développement progressif
Phase 1 · Launch
4 Courts · Lean Bar
Months 0–18
~5,580,000 THB
≈ 151,000 EUR · Achievable with cheap court sourcing
- 4 professional padel courts (cost-effective sourcing)
- Simple bar — drinks only, no kitchen
- Basic reception + changing rooms
- 1 part-time coach, group lessons only
- Online bookings + WhatsApp community
- Monthly social events & open days
Goal: prove occupancy & build a loyal community
Phase 2 · Build
5–6 Courts · Full Bar · Food
Months 12–30 (revenue-funded)
+1,400,000–2,400,000 THB
Funded from operating cash — no new raise
- Add 1–2 courts when occupancy >60% (to 5–6 total)
- Upgrade bar, introduce simple food menu
- Weekly tournament & league system
- Full-time coach + junior academy
- Corporate bookings programme
- Branded merchandise
Trigger: 60%+ court occupancy sustained for 3 months
Phase 3 · Expand
Second Location · Brand
Year 3+ only
New capital raise
Only when flagship is profitable 6+ months
- Second BKK location or Phuket
- Franchise or management model
- Branded regional tournament series
- International brand partnerships
- Full padel school programme
- Possible franchise model for Thailand
Trigger: Flagship CF+ for 6+ consecutive months
02
Opening Hours
Horaires d'ouverture
Thu
07:00–23:00
Pre-weekend
Fri
07:00–23:00
Peak + social
Peak days (shaded): Thu–Sun will drive 65–70% of court revenue. Pricing and staffing reflect this.
03
Court Pricing
Tarifs — prix par heure de terrain
| Slot Type |
Days / Hours |
Duration |
Price (THB) |
Notes |
| Off-Peak |
Mon–Fri, 07:00–16:00 |
90 min |
400–500 |
Target coaches, retirees, freelancers |
| Standard |
Mon–Fri, 16:00–20:00 |
90 min |
500–650 |
After-work crowd — core revenue slot |
| Peak |
Mon–Fri 20:00+ / Sat–Sun all day |
90 min |
650–800 |
Highest demand. Don't underprice weekends. |
| Corporate Block |
Advance booking, flexible |
2–3 hrs |
1,500–2,500 |
Include bar tab. High margin, low admin. |
| Coaching — Group |
Fixed weekly slots |
60 min |
400–600 / person |
4 players per session. Coach earns 50%. |
| Coaching — Private |
By appointment |
60 min |
800–1,200 |
Premium tier. Corporates & serious players. |
| Racket Hire |
Walk-in |
Per session |
100–150 |
High margin. Stock 10–15 hire rackets. |
Pricing philosophy — Ne pas sous-évaluer
Bangkok expats compare to Dubai and European padel (€20–40/hr). At 650–800 THB (~18–22 EUR) the club is genuinely affordable by those standards. Start at the right price. Underpricing kills premium positioning and is very hard to reverse. Offer a loyalty discount to regulars rather than dropping headline rates.
04
P&L — Phase 1 (4 Courts, Year 1)
Compte de résultat prévisionnel — Phase 1
| Monthly Revenue | THB / month |
|---|
| Court bookings4 courts × 10 slots/day × 40% occupancy × 580 THB avg |
| 560,000–700,000 |
| Bar & drinksDrinks only. ~20–25% of court revenue. |
| 110,000–175,000 |
| Coaching1 part-time coach. Club takes 50%. |
| 40,000–70,000 |
| SponsorshipCourt naming, beverage partner, equipment deals. Builds through Year 1. |
| 30,000–80,000 |
| Racket hire + misc |
| 15,000–30,000 |
| Total Revenue | 755,000–1,055,000 |
| Monthly Costs | THB / month |
|---|
| Rent | | 150,000–220,000 |
| Staff (see staffing) | | 90,000–130,000 |
| Utilities (AC + lighting — significant) | | 50,000–75,000 |
| Bar COGS (~35%) | | 40,000–60,000 |
| Court maintenance | | 20,000–25,000 |
| Marketing (ad spend only) | | 15,000–25,000 |
| Total Costs | 365,000–535,000 |
| Scenario |
Occupancy |
Revenue / mo |
Costs / mo |
Result / mo |
Break-even |
| Bear — Slow start |
25–30% |
580,000 THB |
430,000 THB |
+150,000 THB |
Profitable even at low occupancy |
| Base — Realistic Y1 |
40–50% |
850,000 THB |
470,000 THB |
+380,000 THB |
~Month 4–8 |
| Bull — Strong launch |
60–70% |
1,100,000 THB |
520,000 THB |
+580,000 THB |
Month 2–4 |
05
Phase 2 Upside — Mature Club (5–6 Courts)
Potentiel à maturité — club de 5–6 terrains
Context — Why this matters
The Phase 1 P&L above is deliberately conservative: 4 courts, Year 1, 40% occupancy. The model below shows what the business looks like once the club is proven and expanded to 5–6 courts with full programming — tournaments, events, academy, sponsorship deals, and a social-bar culture. This is the model that matters for investor conversations and long-term planning.
| Monthly Revenue (Mature) | THB / month |
|---|
| Court rental5–6 courts × 5 hrs/day booked × 1,200 THB/hr × 30 days |
| 900,000–1,080,000 |
| Bar & social club40% of players buy at bar (avg 180 THB) + event nights, DJ sets, match screenings |
| 350,000–550,000 |
| Tournaments3–4 per week × 16 players × 1,200 THB entry |
| 230,000–307,000 |
| SponsorshipCourt naming (5–6 courts), beverage deals, equipment, tournament sponsors, digital |
| 80,000–150,000 |
| Coaching & academyPrivate (1,500 THB), group (600 THB/player), junior academy |
| 100,000–180,000 |
| Total Revenue | 1,660,000–2,267,000 |
| Monthly Costs (Mature) | THB / month |
|---|
| Rent | | 220,000 |
| Salaries (full team) | | 250,000 |
| Electricity | | 65,000 |
| Bar product cost | | 140,000 |
| Maintenance | | 25,000 |
| Marketing (ad spend) | | 15,000 |
| Software / Internet | | 5,000 |
| Miscellaneous / buffer | | 60,000 |
| Total Costs | 780,000 |
| Metric |
Conservative |
Optimistic |
Notes |
| Monthly Profit |
600,000–1,000,000 THB |
~1,490,000 THB |
Depends on bar events, tournament uptake, and sponsorship |
| Annual Profit |
7,200,000–12,000,000 THB |
~17,800,000 THB |
≈ 195k–324k EUR at conservative range |
| Valuation (3–4× annual profit) |
29,000,000–48,000,000 THB |
Up to 71,000,000 THB |
≈ 780k–1.3M EUR · Standard for a first pilot club |
Revenue unlock — Tournaments & social bar
The biggest difference between Phase 1 and Phase 2 is not the extra courts — it's the revenue streams that come online once the community exists. Tournaments add ~230–300k THB/month. Event nights (DJ sets, match screenings) push bar revenue to 350–550k/month. Sponsorship matures to 80–150k/month as the audience proves itself. These are high-margin, low-capex additions that transform the P&L. The club needs to prove court occupancy first — but once it does, the upside is substantial.
06
Staffing Plan — Phase 1
Plan de recrutement — équipe minimale
| Role |
Type |
Hours/Week |
Monthly Cost (THB) |
Notes |
| Club ManagerDay-to-day ops, bookings, staff oversight. The critical hire. |
Full-time | 48h | 30,000–45,000 |
Thai or bilingual. This person defines Year 1 success. |
| Receptionist / Court MarshalCheck-ins, court handover, racket hire. 2 people across shifts. |
2× Part-time | 30h each | 20,000–30,000 |
Can cover bar during quiet periods. |
| Bar StaffDrinks only. 1 weekdays, 2 on peak days. |
1–2 staff | Varies | 15,000–25,000 |
Friendly and padel-aware. Upsell culture matters. |
| Padel CoachGroup sessions initially. Revenue-share model preferred. |
Freelance | 15–20h | Revenue share (50%) |
Source from expat community or Thai sports scene. French/Spanish speakers ideal given Tim's network. |
| Cleaner / MaintenanceCourts must be spotless — this is a premium venue. |
Part-time | 20h | 8,000–12,000 |
Daily court cleaning is non-negotiable. |
| Total Monthly Staff Cost |
73,000–112,000 THB | |
La recrue la plus importante — Club manager
Tim and Sunny should not be running the front desk day-to-day once operations stabilise. A reliable, bilingual Thai manager who can operate independently is essential. Josh and Peter can assist with the hiring search locally while Tim and Sunny complete their relocation. Hire 2–3 months before opening — good hospitality managers in Bangkok are competitive.