Four courts at launch is achievable at or very close to the 150k EUR ceiling. The key enabler is cost-effective court sourcing — at ~700–900k THB per court (vs. 1.5–2M+ for European suppliers), four courts become financially comparable to what three would cost from a premium supplier. Combined with reduced legal costs via Josh's existing contacts and zero agency marketing fees (Josh's agency handles all brand and creative at no cost), the budget works. Four courts give significantly better scheduling, revenue ceiling, and tournament capability than three.
| Item | Phase 1 — 4 Courts | Phase 2 — +1–2 Courts | Notes |
|---|---|---|---|
| Court construction ~700k–900k THB per court using cost-effective sourcing. European suppliers = 1.5–2M+. | 2,800,000–3,600,000 THB ~76–97k EUR |
+700,000–1,800,000 THB | Cost-effective sourcing confirmed. Bulk discount on 4 courts. Get 3 quotes minimum. |
| Fit-out Bar counter, reception, toilets, changing rooms. Phase 1: lean but clean. No kitchen. | 800,000–1,200,000 THB ~22–32k EUR |
+300,000–500,000 THB | Thai interior contractor. Don't over-design before knowing the space. |
| Equipment & inventory Hire rackets, balls, POS system, bar stock, uniforms | 250,000–350,000 THB ~7–9k EUR |
+100,000 THB | Source rackets from Spain direct. Balls in bulk. |
| Rent deposit (3 months) Standard Bangkok requirement. Based on 150k THB/mo target rent. | 450,000–660,000 THB ~12–18k EUR |
— | Negotiate hard — some landlords accept 1–2 months. |
| Legal, Thai entity, permits Company setup, liquor licence, noise/construction permits, lawyer fees | 150,000–250,000 THB ~4–7k EUR |
— | Reduced — Josh has good legal contacts for Thai company setup. Do before signing anything. |
| Marketing & launch Ad spend only — Josh's agency covers all creative, brand, and campaign management at no cost to the project. | 80,000–120,000 THB ~2–3k EUR · Ad spend only |
+50,000–80,000 THB | Agency fees eliminated. Budget covers paid media, signage, and launch event materials only. |
| Working capital buffer (6 months) Covers rent, salaries, utilities during ramp-up. This is what saves you if growth is slow. | 1,200,000–1,500,000 THB ~32–40k EUR |
— | Non-negotiable. Skipping this is how venues fail in month 4. |
| Phase 1 Total (4 Courts) | 5,580,000–7,230,000 THB ~151,000–195,000 EUR |
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| Phase 2 Add-on (1–2 courts) | +1,000,000–2,200,000 THB (~27–59k EUR) — funded from operating revenue | ||